Communication is the foundation of Parched Around the World, and the heart of all the work that I do. With a Master’s degree in broadcast journalism and over 20 years of experience in the communications field, I understand the art of effective messaging and offer a range of services to help you reach your target audience in a unique and personalized way.

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SOCIAL MEDIA

The digital world of communication is now more important than ever, but the reality is that not everyone has the time, bandwidth, or expertise to properly manage their online presence. The key is creating quality content, delivering it strategically and consistently, and engaging with your online community thoughtfully and regularly, which is exactly what I can help you do. Whether you’re looking for social media support for a single event, a content creator for a short-term project, or an ongoing contractual arrangement to help you develop and execute your social media strategy across various social platforms, I offer flexible options to suit your needs. Be it launching and building a new online presence or enhancing an existing one, I can help you create beautiful photos, catchy videos, and intentional messaging that will give you a unique voice and help you stand out in a competitive online crowd.

Let me help you:

  • Develop an effective social media strategy that will turn followers into customers

  • Take creative, scroll-stopping photos  

  • Write engaging captions

  • Create multi-purpose short-form and long-form videos to use across a variety of social platforms

  • Conduct hashtag research and design a dynamic hashtag strategy

  • Develop a thoughtful user generated-content strategy

  • Regularly review social media analytics in order to understand the effectiveness or ineffectiveness of your content and adjust your content creation strategy as necessary 

  • Put together a content calendar that supports your analytics and ensures consistency

  • Follow industry trends and adapt your social strategy as necessary to ensure it remains relevant

  • Organize and execute online contests and giveaways

  • Provide fun and memorable event coverage

  • Write informative and interesting blog posts

  • Implement a consistent engagement strategy

  • Utilize the various tools offered by social media platforms in order to diversify your content and expand your reach 

  • Create any type of written or visual content you need!

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WRITING

From formal corporate marketing to casual social media storytelling to writing for a variety of publications and organizations, I’ve built my career helping individuals and businesses develop and implement their communications strategies both domestically and abroad. Using my knack for the written word and my keen eye for editing, I can assist you in conveying your story and building your brand by connecting with your audience through well-crafted, targeted, and authentically written words.

 

Let me help you write or create:

  • Curated content

  • Articles for print or online publications

  • Website copy

  • Blogs

  • Business communications

  • Corporate or personal bios

  • Adoption profiles

  • Social media content

  • Product descriptions

  • eBooks

  • Any one-off writing need you may have!

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WINE

As a Certified Sommelier through the Court of Master Sommeliers and a wine columnist for Parade Magazine, I have close to a decade of experience in wine education and wine entertainment. In addition to writing about food and wine for various publications, I’ve worked with a number of individuals and corporations to organize and host wine-focused events, ranging from intimate gatherings to large scale affairs. I am comfortable engaging with wine novices and wine connoisseurs alike, and am happy to tailor events to suit any audience.

 

I love to get creative and welcome the opportunity to work with you to execute your vision in a unique and memorable way. I believe wine should be approachable to everyone, so no matter how casual or fancy the setting, I have a “zero wine pretentiousness policy” and specialize in making wine accessible and relatable so that it can be understood and enjoyed by all!

 

Let me help you create, plan, and/or host:

  • Private wine tastings

  • Corporate wine tastings and seminars

  • Educational classes and take home materials

  • Wine pairing lunches and dinners

  • Private wine parties (Birthday, Bachelorette/Bachelor, Engagement, Anniversary, etc.)

  • Wine curation for special events (Dinner Parties, Bridal Showers, Rehearsal Dinners, Weddings, Holiday Parties, Fundraisers, New Business or Product Launches, etc.)

  • Brand collaborations

  • Wine list creation

  • Home wine cellar curation

  • Wine tours

  • Your one-of-a-kind, wine-themed event!

LET’S WORK TOGETHER!

Name your communication or wine-related needs and Parched Around the World will help you meet them! Please email me at

allie@parchedaroundtheworld.com for more information, pricing details, availability, or to schedule a call to discuss what type of support you’re looking for. I’m based in Atlanta, but am happy to travel for projects and events, and am open to short-term relocation should scheduling permit.

 

I look forward to working with you!