Communication is the foundation of Parched Around the World, and the heart of all the work that I do. With a Master’s degree in broadcast journalism and over 15 years of experience in the communications field, I understand the art of effective messaging and offer a range of services to help you reach your target audience in a unique and personalized way.

WRITING

From formal corporate marketing to casual social media storytelling to writing for a variety of publications and organizations, I’ve built my career helping individuals and businesses develop and implement their communications strategies both domestically and abroad. Using my knack for the written word and my keen eye for editing, I can assist you in conveying your story and building your brand by connecting with your audience through well-crafted, targeted, and authentically written words.

 

Let me help you write:

  • Website copy

  • Magazine content

  • Blogs

  • Autobiographies

  • Company bios

  • Adoption profiles

  • Social media content

  • Any one-off writing need you may have!

SOCIAL MEDIA

The digital world of communication is now more important than ever, but the reality is that not everyone has the time, bandwidth, or expertise to properly manage their online presence. The key is creating quality content, delivering it strategically and consistently, and engaging with your digital community quickly and regularly, which is exactly what I can help you do. Whether you’re looking for social media support for a single event, a content creator for a short-term project, or an ongoing contractual arrangement to help you develop your social media strategy and manage your various platforms, I offer flexible options to suit your needs. Be it launching and building a new online presence or enhancing an existing one, I can assist with your written messaging as well as your visual efforts to create content that helps you distinctively stand out in a crowded online environment.

Let me help you create:

  • Photos

  • Videos

  • Blog posts

  • Platform copy

  • Event coverage

  • Any type of written or visual content you need!

WINE

As a Certified Sommelier through the Court of Master Sommeliers and wine columnist for Parade Magazine since 2013, I have close to a decade of experience in wine education and wine entertainment. In addition to writing about food and wine for various publications, I’ve worked with a number of individuals and corporations to organize and host wine-focused events, ranging from intimate gatherings to large scale affairs. I am comfortable engaging with wine novices and wine connoisseurs alike, and am happy to tailor events to suit any audience.

 

I love to get creative and welcome the opportunity to work with you to execute your vision in a unique and memorable way. I believe wine should be approachable to everyone, so no matter how casual or fancy the setting, I have a “zero wine pretentiousness policy” and specialize in making wine accessible and relatable so that it can be understood and enjoyed by all!

 

Let me help you create, plan, and/or host:

  • Private wine tastings

  • Corporate wine tastings and seminars

  • Educational classes and take home materials

  • Wine pairing lunches and dinners

  • Private wine parties (Birthday, Bachelorette/Bachelor, Engagement, Anniversary, etc.)

  • Wine curation for special events (Dinner Parties, Bridal Showers, Rehearsal Dinners, Weddings, Holiday Parties, Fundraisers, New Business or Product Launches, etc.)

  • Brand collaborations

  • Wine list creation

  • Home wine cellar curation

  • Wine tours

  • Your one-of-a-kind, wine-themed event!

LET’S WORK TOGETHER!

Name your communication or wine-related needs and Parched Around the World will help you meet them! Please email me at

allie@parchedaroundtheworld.com for more information, pricing details, availability, or to schedule a call to discuss what type of support you’re looking for. I’m based in Atlanta, but am happy to travel for projects and events, and am open to short-term relocation should scheduling permit.

 

I look forward to working with you!

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